This street art project breathes new life into the overlooked spaces of London's urban landscape. Inspired by the ubiquitous sight of discarded chewing gum on city streets, this initiative transforms an often ignored nuisance into oversized, colorful art installations. Strategically placed beneath the bridges of Southbank, Shoreditch, Elephant and Castle, and Borough, these eye-catching pieces offer a whimsical twist on traditional graffiti. The project seeks not only to beautify the city but also to provoke thought about the everyday objects and habits that shape our urban environment. Keep your eyes peeled for more giant chews popping up around London.
Someone recently asked, "Why are you doing this?" I shrugged and said, "Dunno." But after some thought, I realized…
I’m doing this because chewing gum often gets overlooked and tossed aside. It deserves its moment in the spotlight—it’s a small but vital part of our lives.
This project is about finding beauty in the unexpected, transforming discarded gum into something eye-catching. There’s something intriguing about spotting art in random places, like under a bridge. It makes you wonder how it got there. It’s an infrathin moment—the subtle confusion that makes you stop and think, WTF?
#StreetArt #LondonArt #Chews
Explore the creative process behind our giant chewing gum art. This video highlights the journey from scanning real chewing gums to 3D printing them in massive scale. Witness how technology transforms a common piece of litter into a piece of street art.
