Yorkshire Tea – "Bloody Good"
We made Yorkshire Tea feel proper down under.
Aussies think “proper” means posh, so we crossed it out and gave it a local twist BONZA, BLOODY GOOD, GOOD AS.
Defaced our own posters to spark debate, grab attention, and win fans.
We made Yorkshire Tea feel proper down under.
Aussies think “proper” means posh, so we crossed it out and gave it a local twist BONZA, BLOODY GOOD, GOOD AS.
Defaced our own posters to spark debate, grab attention, and win fans.
Agency: Lucky Generals
Creative Partner: Teon McLean
CDs: Nick Bird & Lee Smith
Creative Partner: Teon McLean
CDs: Nick Bird & Lee Smith
Editor: Kelvin Hutchins
Production Company: TBWA Sydney
