The project blew up online — 17k+ likes and 224 comments — and pushed the idea from a small street experiment into a growing series of drops across cities. A mix of street art, product design, and tiny acts of disruption.
FREE THE GUM | SL!NK X IHATEGUM
A street activation turning overlooked chewed gum into something sculptural and collectible. In partnership with IHATEGUM, I designed and produced 42 hand-cast pink resin gums and dropped them in a one-night Shoreditch installation, free for the public to take. As the wall cleared, the message FREE THE GUM revealed itself.
