During my time at Modern Toss, I collaborated on developing creative ideas for this ad targeted at Millenials and First Time Buyers. Although my role was limited, I contributed to brainstorming sessions and conceptual development. One notable project included exploring humor and cultural references that resonate with the Gen Y demographic, ensuring that the content was engaging and relatable. This experience allowed me to gain insights into targeted marketing and the creative process behind successful campaigns.
It was in PR Week.
